Launch Offers

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The story behind our new collection

Deep in the vast expanse of the Outback, where the horizon stretches endlessly and the air is filled with fresh possibilities, a story of connection and creativity comes to life.

Drawing inspiration from the resilient spirit of rural women, we proudly introduce our new Outback-inspired stitched printed linen collection.

Our journey began through heartfelt conversations between our founder, Sarah, and the determined women of Outback Queensland.

They shared a longing for garments that reflect their bond with the land—shirts decorated with motifs of horses and cows.

With their stories in mind, Sarah teamed up with the gifted designer, Steph, to capture the true spirit of the Outback in a design aptly named "The Outback Cow."

White Rural Outback Linen Shirt - Outback Linen Co

Our talented designer Steph Perrins, embarked on a design journey deeply influenced by her travels through the sweeping landscapes of the Australian Outback.

From the open fields dotted with grazing cattle to the iconic silhouettes of windmills against the skyline, her experiences were rich with inspiration.

Drawing on the vivid stories of local graziers and their profound love for the land and its lifestyle, Steph's designs beautifully encapsulate the soul of the Outback.

White Rural Outback Linen Shirt - Outback Linen Co

As excitement built, we held a heartfelt photoshoot on the scenic lands of Glen Ample, Aramac, graciously hosted by the Curr family.

Their sprawling agricultural operation left even Sarah, with her deep roots in agribusiness, in awe.

Captured beautifully by local photographer Brittany Beetson from Winton, the photoshoot crystallized the spirit of the Outback in every image.

And as if nature itself wanted to join in, a rare shower of rain blessed the day, turning the red soil into a dance floor of mud where joy and gratitude flowed freely.

Crafted in limited quantities, this special collection captures the essence of the Outback and celebrates the strength of the women who thrive there.

We invite you to become part of our exclusive Outback Linen community and embrace a piece of rural elegance that resonates with the soul of this remarkable land.

Launch offers

Limited time
Buy 2 shirts, get second shirt 20% off
Use code 2SHIRTS at checkout
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Mystery Shirt - Outback Linen Co
Limited time
Buy 3 shirts, get 1 FREE Mystery Shirt
Select your size, add free mystery shirt to code & apply code FREEMYSTERYSHIRT at checkout.
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Sunflower Organic Linen Scarf - Outback Linen Co
Limited time
Shirt & Shorts Combo - Save 10%
Save 10% on the shorts with code SHIRTSHORTCOMBO when you buy both
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Sky Blue Rural Outback Linen Shirt - Outback Linen Co
Limited time
Shirt & Dress Combo - Save 20%
Save 20% on the dress with code SHIRTDRESSCOMBO when you buy both
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A great fit and so comfortable!

I love the fit and quality of the linen shirts. They are so comfortable, and I love that you can wear them anywhere - in the garden, around the home or when you’re out and about.


Love love love

This shirt is light and comfortable. The fit is true to size (I’m a 6). It arrived very quickly and I live in the bush! Thankyou!!!! Will definitely be a repeat customer!!


Love it 🥰it’s not very often you can find a lovely soft linen shirt with a small amount of colour and YESSS!!! I found the perfect shirt the outback Flora long sleeve shirt not only with a small amount of colour…the colour is Australian outback flowers I’m in


Great quality and the shirt is very pretty. Will be back, it’s hard to find quality clothes which are ethically made, natural fibre and made in jarger sizes. The shirt is a generous size and very comfy


The beautiful pattern is even more vibrant and detailed in person, and the quality is fantastic. I love the fit, it's comfortable with enough room to move, while maintaining a classic style. So happy, I will be buying more in other prints now!


Designed in rural Australia

With a nod to the unique and stunning colour palette of rural Australia, Outback Linen Co is deeply passionate about bringing luxurious, high quality and low impact textiles back to the bush.

Sustainably produced, luxury linen

Above all things, Outback Linen Co promotes a full-circle, sustainable and slow approach to textile use. Utilising only organic linen and ethical trade practices, Outback Linen Co honours eco-friendly consumption in all forms.

Supporting local artisans & businesses

Outback Linen Co celebrates the many hands that make up the brilliant, multi-faceted tapestry that is the Australian bush small business scene. By supporting Outback Linen Co, you are providing support for small businesses Australia-wide.

Bringing The Rural Outback Collection to Life