The Rural Outback Collection

The Rural Outback Collection

The Rural Outback Collection is our most loved range, and for good reason. Inspired by the women of the land and embroidered with meaning, these organic linen shirts and dresses are designed for the way you really live.

They’re pieces you’ll reach for again and again. Easy to style, effortless to wear, and created to last a lifetime.

And the best part? We’re restocking them as we speak.

The Story Behind the Collection

From the moment Steph began sketching, we knew this collection wasn’t about chasing trends. It was about celebrating the everyday heroes, the women who balance family, work, community, and life in the outback (and beyond).

That’s why each design is embroidered with motifs that matter: cattle, sheep, dogs, horses, and outback flora. These aren’t just pretty patterns. They’re stitched reminders of heritage, strength, and connection to the land.

Meet the Rural Outback Shirts

Crafted from 100% organic linen, every shirt is breathable, durable, and softens beautifully with each wear. The relaxed button-down cut makes them as practical as they are stylish.

Available in timeless shades of:

  • Pink: warm, feminine, and playful.
  • Black: strong and grounding.
  • Midnight: deep and dramatic, like the night sky.
  • Sky Blue: fresh and calming, inspired by wide horizons.
  • White: crisp, classic, and endlessly versatile.

Whether you’re heading into town, working on the land, or out for dinner, the Rural Outback shirt moves with you.

The Iconic Rural Outback Dress

We couldn’t stop at shirts. The Rural Outback Embroidered Linen Dress takes everything you love about the collection… breathable organic linen, meaningful embroidery, effortless style… and turns it into an everyday hero piece.

Available in Black, Sky Blue, White, and now Outback Eclipse, these dresses are designed to make getting dressed simple. Throw one on with boots or sandals, add a jacket in cooler weather, and you’re set.

Designed to Be Worn, Loved, and Passed Down

The Rural Outback Collection is about more than fashion. It’s about building a wardrobe that reflects who you are… resilient, connected, and timeless.

With every wash and wear, the linen softens, becoming uniquely yours. These pieces don’t just last the season. They’re made to journey through years with you, carrying your story in every thread.

What Women Are Saying

“The most comfortable shirt I’ve ever worn.”

“Beautifully made, and I love the embroidery detail.”

“Worth every cent! I’ve already worn mine more times than I can count.”

Order yours today, and own a piece of the Rural Outback Collection.

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