Let me introduce you to Steph, the artist behind some of our most loved collections like Rural Outback and Lady Jane, and our Flora shirt.
Can you share a little about yourself and your journey as an artist?
I’m an artist and designer based in Perth, creating on Whadjuk Noongar land. My journey began with a love of painting and pattern-making, which slowly grew into a full-time practice. I studied graphic design, and that background still influences the way I approach colour, composition, and storytelling. Over time, my work has evolved into a celebration of travel, memory, and connection to place.
What inspires your work, and where do you draw most of your creativity from?
I’m in endless wonder of the natural landscape and the stories she holds. Now that my young family spends a lot of time camping and outdoors, I find myself even more inspired by the richness and beauty of these places. Travel, memory, and landscape always intertwine in my process—colours, textures, and rhythms from nature fuel my creativity.
What pieces have you designed for Outback Linen? If more than one, which was your favourite?
It’s hard to choose, but I’m really loving Lady Jane. She feels elegant but with a touch of sass, and the way the design has been brought into the new denim collection is just stunning.
Which piece in this collection feels most personal to you, and why?
The most personal piece is my rural outback design. It was inspired by a stunning camp in outback Queensland—a dry and dusty spot with breathtaking beauty near an old windmill. For me, it carries the nostalgia of travel and the grounding reminder of how much beauty can be found in the raw and rugged.
Can you walk us through your design process for these pieces?
I always start by collecting inspiration—whether that’s memories, photos I’ve taken, or sketches from my travels. From there, I build on a feeling, letting the design give that feeling a voice. Artistically, I use watercolours and acrylic paints to create the foundation of the work, then refine and finalise the designs digitally.
Were there particular symbols, colours, or themes that felt important to weave in?
I LOVE symbols. Capturing a moment, a feeling, or a culture in one image or sketch—that’s where the designer in me comes alive. For this collection, I chose colours, images, and symbols very intentionally, based on the feeling and connection I wanted to bring into each piece.
What challenges or surprises came up while creating for this collection?
The biggest surprise was seeing how the textures translated onto linen—the softness of the fabric gave the artwork a new life. The challenge was balancing fine detail with bold pattern so the designs felt both wearable and artful.
If these pieces could tell a story, what would you want them to say?
I’d want them to say: remember where you’ve been, carry it with you, and find beauty in the everyday.
What do you hope women feel when they wear the designs you created?
I hope they feel grounded yet transportive, like they’re carrying a piece of art that connects them to memory, nature, and story. I want them to feel both at home and inspired to wander.
Do any of the motifs hold a personal memory or connection to your own life?
Yes—many of the shapes and colours echo my own travels, especially camping with my family across Australia. They’re tied to moments of stillness, where memory and place fuse together.
What does slow fashion mean to you as an artist?
Slow fashion feels very aligned with my practice—it’s about intention, care, and meaning. Creating with thoughtfulness ensures that a piece isn’t just beautiful, but lasting. It reflects the idea that art and design can be cherished over time, not just consumed quickly.
How do you hope your designs will live on through the women who wear them?
I hope the designs become part of their stories—that a shirt or dress might remind them of a trip, a summer, or a special day. I’d love for these pieces to feel like keepsakes that hold memory, rather than just clothing.
If you could describe this collection in three words, what would they be?
Grounded. Nostalgic. Transportive.
Stephanie Perrins
Let me introduce you to Steph, the artist behind some of our most loved collections like Rural Outback and Lady Jane, and our Flora shirt.
Can you share a little about yourself and your journey as an artist?
I’m an artist and designer based in Perth, creating on Whadjuk Noongar land. My journey began with a love of painting and pattern-making, which slowly grew into a full-time practice. I studied graphic design, and that background still influences the way I approach colour, composition, and storytelling. Over time, my work has evolved into a celebration of travel, memory, and connection to place.
What inspires your work, and where do you draw most of your creativity from?
I’m in endless wonder of the natural landscape and the stories she holds. Now that my young family spends a lot of time camping and outdoors, I find myself even more inspired by the richness and beauty of these places. Travel, memory, and landscape always intertwine in my process—colours, textures, and rhythms from nature fuel my creativity.
What pieces have you designed for Outback Linen? If more than one, which was your favourite?
It’s hard to choose, but I’m really loving Lady Jane. She feels elegant but with a touch of sass, and the way the design has been brought into the new denim collection is just stunning.
Which piece in this collection feels most personal to you, and why?
The most personal piece is my rural outback design. It was inspired by a stunning camp in outback Queensland—a dry and dusty spot with breathtaking beauty near an old windmill. For me, it carries the nostalgia of travel and the grounding reminder of how much beauty can be found in the raw and rugged.
Can you walk us through your design process for these pieces?
I always start by collecting inspiration—whether that’s memories, photos I’ve taken, or sketches from my travels. From there, I build on a feeling, letting the design give that feeling a voice. Artistically, I use watercolours and acrylic paints to create the foundation of the work, then refine and finalise the designs digitally.
Were there particular symbols, colours, or themes that felt important to weave in?
I LOVE symbols. Capturing a moment, a feeling, or a culture in one image or sketch—that’s where the designer in me comes alive. For this collection, I chose colours, images, and symbols very intentionally, based on the feeling and connection I wanted to bring into each piece.
What challenges or surprises came up while creating for this collection?
The biggest surprise was seeing how the textures translated onto linen—the softness of the fabric gave the artwork a new life. The challenge was balancing fine detail with bold pattern so the designs felt both wearable and artful.
If these pieces could tell a story, what would you want them to say?
I’d want them to say: remember where you’ve been, carry it with you, and find beauty in the everyday.
What do you hope women feel when they wear the designs you created?
I hope they feel grounded yet transportive, like they’re carrying a piece of art that connects them to memory, nature, and story. I want them to feel both at home and inspired to wander.
Do any of the motifs hold a personal memory or connection to your own life?
Yes—many of the shapes and colours echo my own travels, especially camping with my family across Australia. They’re tied to moments of stillness, where memory and place fuse together.
What does slow fashion mean to you as an artist?
Slow fashion feels very aligned with my practice—it’s about intention, care, and meaning. Creating with thoughtfulness ensures that a piece isn’t just beautiful, but lasting. It reflects the idea that art and design can be cherished over time, not just consumed quickly.
How do you hope your designs will live on through the women who wear them?
I hope the designs become part of their stories—that a shirt or dress might remind them of a trip, a summer, or a special day. I’d love for these pieces to feel like keepsakes that hold memory, rather than just clothing.
If you could describe this collection in three words, what would they be?
Grounded. Nostalgic. Transportive.